Everybody Codes

Antonio Rodriguez of Matrix Partners has spoken on the advantages of early stage web startups in which everybody codes, including “business people”.

In this context, “coding” might mean activities like:

  • Adding Javscript snippets for analytics tools to the app.
  • Writing SQL queries on a read-only database.
  • Writing HTML and CSS to change a layout a customer found confusing.
  • Committing to version control.
  • Deploying to staging.

Antonio graciously agreed to record a 10-minute video on the topic. He’s interviewed by Brendan Schwartz of Wistia, the makers of the famed video heatmap.

UPDATE: Antonio wrote a followup to our post on Business Insider.