Antonio Rodriguez of Matrix Partners has spoken on the advantages of early stage web startups in which everybody codes, including "business people".
In this context, "coding" might mean activities like:
- Adding Javscript snippets for analytics tools to the app.
- Writing SQL queries on a read-only database.
- Writing HTML and CSS to change a layout a customer found confusing.
- Committing to version control.
- Deploying to staging.
Antonio graciously agreed to record a 10-minute video on the topic. He's interviewed by Brendan Schwartz of Wistia, the makers of the famed video heatmap.
UPDATE: Antonio wrote a followup to our post on Business Insider.