We’re pleased to announce the second major, 14,000 word version of our
playbook. We’re giving it away for free and licensing it as
Creative Commons Attribution-NonCommercial.
The playbook is the most comprehensive description that we’ve ever gathered of
how we run our company and how we make web and mobile products. We did not
invent many of the techniques we describe, but we use them regularly in the
course of doing real work.
We released the first version in August of 2011.
Some of our tools and techniques are the same as then, such as Heroku
for application hosting, New Relic for performance monitoring, and
Airbrake for error tracking.
The developing section is strongly influenced by Extreme
Programming rules, which continues to be best practice well into its
second decade of popularity.
Some things are new.
Right up front are product design sprints, strongly influenced by
Google Ventures' design team.
Another overhauled section is about using Trello to manage our
planning (strongly influenced by UserVoice),
sales, and hiring processes.
We mention for the first time our style guide and how to follow the
We include a production checklist to make sure we don’t forget an
important part of a production deployment before launch.
We mention Zapier quite a few times. It has become important to us as
glue between systems like StackOverflow and Campfire, FreshBooks and Campfire,
email to Trello, Trello to Campfire, Stripe to Campfire, Wufoo to Trello, and a
PDF, MOBI, and EPUB
The HTML version is free at http://playbook.thoughtbot.com. You can
get the PDF, MOBI, and EPUB versions for free by subscribing to our monthly-ish
newsletter, The Bot Cave.
We hope you find it useful.