Everybody Codes

While organizing a conference, I invited Antonio Rodriguez of Matrix Partners to speak.

His Pycon 2010 talk had caught my eye and we spoke about the advantages of an early stage web startup in which everybody codes, including so-called “business people”.

In our context, “coding” might mean activities like:

• Adding Javscript snippets for analytics tools to the app.
• Writing SQL queries on a read-only database.
• Writing HTML and CSS to change a layout a customer found confusing.
• Committing to version control.
• Deploying to staging.

I thought it was a powerful concept, and since Antonio had a scheduling conflict with the conference, we decided to record a 10-minute video on the topic.

So, please enjoy “Everybody Codes” with Antonio Rodriguez.

He’s interviewed by Brendan Schwartz of Wistia, the makers of the famed video heatmap. Video transcription is courtesy of 3Play Media.

Update: Antonio wrote a followup to our post on Business Insider.