Business problems and technology people

When you have a hammer, everything looks like a nail. I’m sure this pattern emerges in other industries, but here are some strawman personalities of web/tech types of people, and how they respond to business problems…

• The Value Personality — This person can stop themself and ask about what sort of problem they have. They’re not rushing to a solution. They want to understand the problem and determine if it’s worth solving, and how to most efficiently solve it if it does. They’d rather buy something than build something, if buying is cheap and building requires continuing to own and operate a service after the fact.
• The Mixed Bag — These people have the ability to answer the question “is this a technology problem?”… but they don’t always use it. They’re giddy to solve the problem and use the skills they have, so they jump head-first into creating a solution. They can be steered into agreement in discussion by being forced to confront “value” as a worthwhile component of the decision making process.
• The Builder — This person has trouble contemplating a world where the answer to any question doesn’t involve them building software. They’re not clear why they would even be involved in a conversation which comes to another conclusion. The logic is something like “I am programmer; hence any discussion about a problem should lead to me writing code”.

Practical examples of problems, think about how each role might react to each:

• We want to launch a company blog
• We want to host events and need a registration system
• We want to serve ads on our website
• We want to monitor google for mentions of certain keywords

There are “build” and “buy” solutions for all of these, and I think the psychology and personality types of our strawmen will strongly dictate which direction they want to go.

So who’s “better”?…it depends. This may not be true in large organizations or very top-heavy organizations, but in the context of a small self-directed team, I think you want to make sure you’ve got the first personality type as your owners/operators and managers, and try to get as many of the first and second type as you can for your employees. Unless you have a large team with a lot of management and oversight, be careful about the third type.

That being said, there certainly is a time and place to write software! The key here is to realize that just because you happen to be capable of using technology and software to solve problems, or because you happen to be in the technology service business, does not mean that you must build new technology to solve every problem you encounter.

We’re looking for an Office Assistant

About three years ago we decided that we no longer needed a dedicated support person.  The employee we had in that position did the payroll (using a payroll service), the bookkeeping, other important human resources administration like benefits, and other miscellaneous administrative tasks like booking travel and arranging meetings.

We made this decision because we felt like we wanted to take control over our own business, and stay lean and small.  We weren’t interested in spending time on things which were not core to our business.

Over the course of about a year we outsourced the bookkeeping, switched to a better payroll company that the outsourced bookkeepers would manage, and split the remaining tasks among the three owners.

Now that we’ve been doing this for about three years, we’ve gotten to the point where there is more stuff than the three of us can handle, and other tasks that others are doing that isn’t the best use of their time.  Especially since we are aggressively growing parts of the business.

So we’ve decided to hire a new Office Assistant.

In this position you won’t be answering phones, doing bookkeeping, human resources management, or payroll. You will: 

• Scan, sort, and mail letters, leases, proposals, etc. 
• Assist in the set-up of meetings, lunches, and other events. 
• Organize travel arrangements. 
• Order and manage office supplies, office setup. 
• Manage relationships with vendors such as cleaning, telephone, water, and other suppliers. 
• Work with everyone at the company to identify additional ways you can help things run more smoothly and make the company more efficient and more awesome. 

We’re looking for someone in the Boston area with a high energy level and an outgoing personality who will hopefully work here long term and grow along with our company. Ability to use a computer and the internet effectively is a must.  We aren’t looking for someone who is eventually hoping to be a programmer or designer.

This full-time position will have a competitive salary and benefits that will be dependent on experience.

If you know someone who might be interested in this position, please forward this along to them or have them email their cover letter and resume to resumes@thoughtbot.com.

Ask thoughtbot: What is Kickstart?

Kristof Bardos of Digital Natives asks:

Dear Thoughtbot,
I read about ‘Web Business Kick Start’ as one of your services. My question is, are you acting as a startup incubator, or merely like a kind of consultancy of tech and other business areas?

The Kickstart is somewhere in-between a startup incubator and our normal development engagement where we do agile, iterative development from concept to production.

In addition to the normal application development we usually do, we give our customer office space in our office and assist them in hiring a team to replace us. The people they eventually hire work right alongside us, being trained in Rails if necessary, our process for developing software, and the application itself.

After launch, and when the team is ready, we step away and the company goes on its own.

The Kickstart differs from a more traditional incubator in that we charge our normal application development rates, and we don’t assist with the legal setup and organization of the company.  However, there are no additional charges for any of the other services.  We don’t typically take equity in the kickstart companies, but it is something we are open to and evaluate on a case by case basis.

Building a successful business is about more than just the software we build. As with all of our customers, we take an interest in helping them succeed. Introducing them to our other contacts and potential investors who might help to make their dream a reality.

The majority of businesses we work with come to us with little more than the concept, typically in the form of a pitch-deck or wireframes. They are typically a single founder or a pair of co-founders who are either self-funded or have a small amount of angel investment. Most applications are launched, to production, in 4-8 weeks from the start of the project, and then go onto ongoing iterations from there.

Take a look at a video we produced with two of our customers.

I hope that answers some of the common questions we get about the Kickstart service.

Do you have a question about how we do something?  Get in touch with us and we might feature your question here on the blog.

Quit your job and come work for thoughtbot

Things are humming along and we’re ready to add another designer to the team.

We’re looking for someone who can produce great designs, really cares about the quality of their HTML and CSS code, and wants to be a part of a kick ass team that builds great stuff.

If this is you, and you’re either in Boston or willing to relocate, get in touch, because we want to talk to you.

Embiggening the Toad

Hoptoad’s growing up!

It’s been over two years since Hoptoad first splashed into our Basecamp project list, and now there are people all over the world reclaiming their inbox and tracking their app errors with us. Here’s a snip from our analytics:

The sun never sets on Atticus’ watch!

To celebrate, we’re offering a new, larger plan: “Bossfrog”

During these two years, we’ve been busy growing as a company, and we know that you have been, too. Congratulations! More and more often, we’re getting support requests asking for larger plans, with more users and more projects.

To support your growth, we’re pleased to offer a new larger plan on Hoptoad: the Bossfrog. We’d like to extend a tip of the hat to our friends at TWG for Atticus’ newest wardrobe addition.

Bossfrog gives you double the projects and double the users, with all the same great Toad taste (and features) of our previously largest plan. As always, you can take it for a spin free for a month. If you really need a lot of the Toad, there is a “Hoptoad behind your firewall” option, where you can run Hoptoad to your heart’s desire in your own data center.

And we measured the Toad.

When I was growing up, there was an area on the kitchen wall that was dotted with small graphite tick marks, and my family members’ names penciled in. My brother and I would often check (and re-check) our height through the years of our youth, arguing over the thickness of our socks and heights of our haircuts, eagerly awaiting the day our tickmarks would surpass those of our parents.

We want to remember and cherish these years in Atticus’ life too, so we’ve taken a few rough measurements to share with you and record for posterity. I’ve also included some reference samples, to help you anchor these numbers against more concrete and familiar things.

We’re pleased as punch to see Hoptoad continue to grow, and are incredibly thankful for you, our customers, who have helped us grow, improve, and shape the direction of Hoptoad. Please continue to let us know how you’re using Hoptoad, what you’d like to see us change, and what we can do to serve you better. Ride the Toad!