Target Design

Target Design

I was enjoying a bowl of Target-brand cereal this morning with my son when I thought once again about just how nice their generic stuff is designed. From pens to playing cards and from cereal to kitchenware, I think the singly most imporant thing that separates Target from its competition is the well designed and implemented brand. This goes for everything from the circulars to the store signage.

Mike McKenna Designer

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