GIANT ROBOTS SMASHING INTO OTHER GIANT ROBOTS

Written by thoughtbot

Target Design

I was enjoying a bowl of Target-brand cereal this morning with my son when I thought once again about just how nice their generic stuff is designed. From pens to playing cards and from cereal to kitchenware, I think the singly most imporant thing that separates Target from its competition is the well designed and implemented brand. This goes for everything from the circulars to the store signage.