1. Fuck Bullshit

  2. A Tale of Three Pricing Models

  3. Turn Down the Wrong Work

  4. Have A Target

  5. Only Solve Hard Problems When You Have To

  6. Don't Use A Paintbrush When A Crayon Will Do

  7. Only Humans Need A Balanced Diet

  8. Find A Third Way Home

  9. Doing Stupid Things Is A Choice

  10. Disappointment with Contractors